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What You Need To Write In A One-Page Business Plan

One-Page Business Plan

Are you looking for a way to streamline your business plan? You might want to consider writing a one-page business plan. This is not only an effective option, but it’s also a great exercise. It helps you assess your business plan critically and take you straight to the things you are busy doing right now.

A one-page business plan has several advantages over a traditional, multi-page business plan. First, it’s much easier to create and doesn’t require as much time or effort. Second, it’s more concise and easier to understand, which makes it more likely to be read and acted on. Third, because it’s easier to create, you’re more likely to actually write it down and put it into action. Finally, a one-page business plan can be updated more easily and more often, which means you can track your progress and make necessary changes more quickly.

Benefits Of One-Page Business Plan

A one-page business plan should be a summary of your business idea. It can serve as a type of pitch document for your idea.

A one-page business plan should offer a concise and straightforward way to get your business in front of the right people. It can be presented as a paper containing only one sheet. You also present it as PPT slide, or a simple copy-and-paste email.

A one page business plan can help deliver your powerful message to your audience, spurring them to action.
When writing a one page business plan, you need to be clear and concise. This means that you need to focus on the most important points and leave out any unnecessary information.

What Do You Need In Your One-page Business Plan?

A one-page business plan has the same basic structure as a traditional business plan, but with certain aspects highlighted and others either shortened or omitted. The main sections of a one-page business plan are the executive summary, the business description, the market analysis, the marketing plan, the financial analysis, and the conclusion.

In the executive summary, you should introduce your company and summarize your business objectives. In the business description, you should describe your company in more detail and explain your products or services. In the market analysis, you should describe your target market and explain why they will buy from you. In the marketing plan, you should outline your marketing strategies and how you will reach your target market. In the financial analysis, you should forecast your company’s cash flow and financial statements.
In the conclusion, you should summarize your business plan and identify future challenges that your business may face.


This section should include financial situation, key success factors, business concept, and current scenario.
When creating a one page business plan, you need to focus on the most important details that will catch the attention of your readers.

In order to secure funding and grow your business, you will need more than a solid idea. Have strong backing from people who believe in what you do with their investment dollars at the ready! Convince potential investors that this new venture can be successful by highlighting any previous successes where they may have seen some of your work before. Explain how these projects contributed greatly towards success while also laying out all expectations clearly so there are no surprises along the way.

When writing a business plan, it’s important to talk about what you’re going to do differently this year in order to improve profitability, deliver value for your audience, or achieve some other goal.

For example, if you’re revising a business plan for a new year, you might want to focus on three or four things that will drive revenues or otherwise improve your business.

Alternatively, if you’re writing an internal plan, you might want to concentrate on the most critical situation that needs attention or cries out for change.

You can save the “vision” section a standard business plan. In a one-page business plan, move direcetly from summary to market analysis. The “market analysis” paragraph is where you’ll want to make sure to include keywords like “sales, profits, marketing, finance, target market”. Don’t worry about including all of these topics at once – make sure to put them all in different paragraphs for better readability (just be aware of the content’s relation).

Market Analysis

Your market analysis section should include things like what needs of a customer in target market, customers in target market, primary target market segment.

When you’re writing a one-page business plan, you need to focus on the specific market segment you plan to target. This is because the more specific your target market is, the easier it will be to reach and serve them. So, take some time to describe your niche market in detail.

When coming up with a one page business plan, it’s important to think about how you’re going to differentiate your product from the competition.

There are a few ways to do this:

  • by focusing on a niche market that isn’t being served
  • by offering a unique value proposition
  • by pricing your product differently
  • by marketing it in a different way

Competitive Analysis

This section should not include more than two to three topics including threat, risks associated with the proposal, opportunities, services you are going to offer, and competitive products.

When writing a one-page business plan, you need to focus on answering a few key questions. First, you need to identify which products or services are most competitive to your own. Then, you need to determine the areas where your products will have the maximum opportunities.

Finally, you need to identify the areas where you will encounter the most serious challenge. Your answer should always be to the point and short.


In this section, you should focus on the weakness and strengths of your competitors.

The key to crystalizing your business in a one page business plan is to focus on why your business is going to be different from that of your competitors. By boiling your business down into a simple, concise explanation, you’ll not only have a better understanding of what you’re doing (and whether or not it makes sense), you’ll also have a great elevator pitch.

To focus on customers in your one page business plan, you need to understand why your differentiation will matter to them. This means being painfully clear and succinct about how you’re different and how it will benefit them. If you can’t do this, you need to rethink your whole business model.

Products And Services

This section should include things like how you are going to position your products and services, and what evaluation you have done competitors’ products and services.

When writing your one page business plan, you’ll want to avoid getting into too much detail. This will allow you to focus on what makes your business unique and differentiated from the competition. Remember, the point of a one page business plan is to provide a high-level overview, not go into deep technical detail.

Marketing And Sales

In this section, you should either focus on sales tactics or marketing strategy.

One page business plans are the best way to be concise and efficient with marketing. With more information on one sheet of paper, it’s easier to focus on the one angle you’ll use as your calling card. There are so many marketing or sales methods that companies can try their hand at, but if you have a cluttered approach then it will lead to cluttered results. Focus on the bread-and-butter technique that will drive the most revenue – whether it’s publicity, top notch customer service, email campaigns, etc., just make sure they know how it’ll bring in profits for them!


Identify at least two topics from the list given below, and write one or two sentence on them:

  • Facilities
  • HR
  • Delivery of products/services
  • Structure of organization
  • Key personnel

For any company to be successful, they need a competitive advantage. What are your strengths? What makes your company truly special and how do they deliver on this trait? The best way if you have what it takes is by playing up on those and making sure that everything will stand out as different from other companies in this industry or sector of business.

If you’re looking for a way to mention an operational need in your one-page business plan, you can talk about the need for specific equipment or a great candidate to fill a job. You can also highlight any other ways that the partnership or investment would help your company succeed.


In this section, you should focus on profit and loss projections, cash flow, and balance sheet.

When writing a one-page business plan, it’s important to keep your financial discussion simple and straightforward. However, you should still have detailed information available if needed. This will help you make clear and concise statements about your business’ financial health and potential for growth.

A P&L (profit and loss) statement should be included in a business plan and should include gross sales, gross profit margin, SG&A expenses and net profit. A list of possible investments should also be included as well as projected sales targets.

If you’re running a service business, you might not need a balance sheet or cash flow information. However, if you’re looking to borrow from a bank, those elements become necessary. In any case, it’s always advisable to have a backup document that you can use to support your one-page plan if necessary.

The main takeaway here is to hit the high points relevant to your business and leave details for a longer document—and hopefully an extended discussion with prospective partners or investors.

Final Thoughts

When creating your one-page business plan, be sure to focus on the main steps of getting started. This will help you stay on track and make it easy for your audience to understand your goals. A one-page business plan is a great way to summarize the most important points of starting a business.

A strong one-page business plan will let your audience understand your goals without having to spend a lot of time on them. When creating a one-page business plan, be sure to stay focused and organized so that your audience can easily get the gist of your goals.

Writing a one-page business plan is a clear and concise way to spur your audience into action—and to force yourself to think critically about the most important steps in starting your business. Adapting the outline for a standard business plan will give you a single-page plan that’s crisp and effective.

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